When The Body Shop highlighted their impressive Community Fair Trade programme for Christmas, we faced a challenge. It's a great story of global impact, but how do we stand when every brand is showcasing their ethics during the busy holiday season.
The TVC and outdoor changed tack from the illustrated global campaign to show the faces of The Body Shop’s partners, alongside a local headline that asked shoppers to consider the real impact of their shopping.
“What are you shopping for” also came to life through a newspaper designed and produced for Australia and New Zealand and distributed through pubs, cafes, retail, and custom-built pop up newsstands in busy shopping centres around Australia.
