Minus18
Pride Makeup

I had the privilege of art directing and overseeing a fantastic collaboration between Minus18 and The Body Shop for Pride Month. This project involved creating a series of vibrant social media videos and an in-store rollout. Our goal was to highlight the incredible talent and individuality of the participants, ensuring their uniqueness shone through. The campaign was a celebration of expressing yourself with makeup, designed to resonate with audiences and authentically represent the spirit of Pride Month.