When tackling The Body Shop gifts, our biggest challenge is where to begin—they excel in so many areas, it's almost overwhelming. For Christmas, we embraced this and dubbed them "Overachievers." We created a tongue-in-cheek campaign, including a TVC, a full suite of product images, and outdoor and social assets, to highlight their many benefits and put them on a pedestal.

I was inspired by the high-end allure of luxury perfume and cosmetics advertisements. I also got to design a tram which has always been a goal of mine, and discovered it’s quite annoying to do.