National Domestic Violence Prevention
Deadliest Creatures
Domestic violence in Australia has become a national crisis, with nearly 2 women being killed every week. Most of these are committed by current or ex-partners.
In NSW alone, Apprehended Domestic Violence Orders (ADVOs) are broken up to 44% of the time.
This idea advocates for ADVO reform by challenging Australia's national identity. While we're known globally for our deadly creatures, our deadliest one might be in your very own home.
This project is WIP and is not live in market.
TVC Script
INT. We see an ocre, blokey zookeeper with a tour group. He’s standing in front of a door covered in warning signs.
He has a snake wrapped around his arm which he is slowly returning to a glass box.
ZOO KEEPER: Now, you’re about to see Australia’s deadliest creature. Snakes, sharks and crocodiles kill an average of 2-3 Aussies per year. This predator has killed a whopping 39 people this year so far.
INT. We see the audience shocked and curious, pulling out their cameras and glancing at each other, excited to see this deadly predator.
ZOO KEEPER: Let’s meet him. Everyone, this is Ernie.
INT. We cut to see Ernie, a middle-aged man, in the exhibit. The habitat looks like a home living room.
ZOO KEEPER: Ernie is a male homosapien, and he’s our biggest predator. Abusers like Ernie can be hard to spot in the wild, but in their domestic environments, we can spot the abusive behaviour.
ERNIE: (speaking to his victim off screen) How do you screw up everything?
INT. We pan out to see the audience photographing Ernie, who storms off.
SXF: we hear plates breaking as Ernie loses his temper off screen.
ENDFRAME SUPERS:
2 Australian women are being killed every week.
44% of Apprehended Domestic Violence Orders are broken.
Why aren’t we protecting women from their predators?