Tea and Pill Pairings
Mood Tea
If you've never heard of Mood Tea, they produce a range of premium, mood-enhancing teas. Not only are they tasty teas, but 100% of profits go towards funding youth mental health programs.
This brave proactive idea would mean a lot less "never heard of Mood Tea".
This idea is WIP and not in market.
A 360-campaign pairing our premium teas with prescription mental health medications. Not only is each pairing safe to consume with no risky chemical interactions, but each pairing links thematically to educate and destigmatise. This includes a quirky TVC to launch and get people talking.
TVC Script
We see three cute, posh old ladies having a tea party - they are surrounded by scones, mini sandwiches and tea cups.
The ladies are speaking in Downton Abbey accents, and very exaggerated upper class enunciations.
Evelyn: “Sue what are you drinking?”
Sue: “I’m enjoying a classic English Breakfast tea, milk and TWO sugars.”
Evelyn: “splendid. I’m sipping peppermint and passionflower tea!”
Sue: “Prue, what tipple tickles you?”
Prue: “I’m trying a Rooibos, Liquorice and Vanilla tea. I’m also taking a lithium medication my psychiatrist prescribed me a mood disorder I’ve been experiencing”
The ladies suddenly snap out of their upper-class personas and speak normally.
End frame: Taking medication for mental illness is normal.
Talking about it should be too.
