Video and stills for Target’s Mother’s Day campaign. This shoot was part of our rebrand for Target so it was important we captured the the confidence of getting Mother’s Day Right On Target. Our goal was to take the brand in a more premium, quality focused direction.

We focused on the duality of mum feeling great in stylish womenswear and precious moments spent with the family.

Team:
Art Direction: Sally Fiddes & Lara Smith
Copywriter: Sarah Brighton
Creative Director: Ant Simmons