To celebrate the launch of their summer products, The Body Shop decided to give away festival tickets, aiming to attract a younger crowd. I jumped in to bring this groovy idea to life, directing and designing a full set of assets with a vibrant 70s festival vibe. From crafting custom typography to teaming up with a fantastic videographer, we curated a Glastenbury reminiscent vibe, but with Body Butter. This rolled out across 100+ stores as well as paid and organic social.